The Reason You’re Not Growing On Social Media (And How To Fix It)

Learn the step-by-step strategy I use to help personal brands grow on social media with clarity, content pillars, and a simple 90-day plan.

Why clarity beats volume

When I started managing accounts for high ticket coaches, I tried to fix growth with more content. More posts. More platforms. More effort. It worked for a month, then everything stalled. What changed my clients’ growth was not volume. It was clarity. People follow clarity. They need to know who you are, what you do, and how it helps them in seconds.

Step 1: Define the problem you solve

Write one sentence that finishes this prompt: I help [who] get [desired result] without [common pain]. Keep it specific. If you help creators land paid partnerships, say it. If you help wellness coaches book out programs, say it. This becomes your bio, your pinned post, and the filter for every idea you publish.

Step 2: Build three content pillars

Choose three pillars that move your audience from awareness to action. My favorite set for personal brands:

1. Teach: tutorials, frameworks, checklists.
2. Prove: case studies, client wins, behind the scenes.
3. Invite: CTAs, offers, lead magnets, workshops.

Everything you publish should fit one of these pillars. If it does not, it becomes noise.

Step 3: Map one 90-day plan

I plan in quarters because it creates momentum. Use this simple structure:

• Month 1: Visibility. Publish educational posts and short form videos that answer common questions.
• Month 2: Nurture. Share stories, behind the scenes, and lightweight wins that build trust.
• Month 3: Conversion. Promote a free resource, a webinar, or a clear service path.

I learned to stop chasing new ideas every week. A 90-day focus compounds results.

Step 4: Create weekly themes

Pick one theme per week that supports your quarterly focus. Example for a coach:

• Week 1: Mistakes to avoid
• Week 2: Quick wins
• Week 3: Client story
• Week 4: Offer spotlight

Themes keep you consistent and prevent decision fatigue.

Step 5: Add simple CTAs that lead somewhere

A post without a path is entertainment. Use one clear CTA per post:

• Save this checklist
• Comment PLAN for the template
• Join the training
• Book a strategy call

Step 6: Measure what matters

I stopped obsessing over likes. Track three numbers:

1. Saves or watch time for quality.
2. Profile visits for curiosity.
3. Link clicks or DMs for intent.

Review weekly. Adjust the next week’s theme based on what worked.

What I recommend this week

• Write your one sentence value statement.
• Choose three pillars and four weekly themes.
• Create five posts that match the themes.
• Add one lead magnet or webinar CTA and track link clicks.

Clarity turns strangers into followers and followers into clients. It is quieter than a viral moment and ten times more effective.