How To Land Brand Deals Without A Huge Following

Learn the brand partnership system I use to help creators win paid deals using positioning, a strong media kit, and smart pitching.

What brands really buy

When I managed campaigns for established brands, I cared about alignment, not fame. I looked for creators who understood the product, the audience, and the outcome we needed. You can win deals with a small audience if you show that you move people to action.

Step 1: Position your niche and promise

Write a one line hook for your profiles. Example: I help first time moms find simple wellness routines that fit real life. Add a clean bio, location, contact, and links to your best work.

Step 2: Build a media kit that tells a story

Your kit should include:

• About you and the audience you serve
• Audience demographics and engagement rate
• Best performing posts with links
• Past partnerships or sample UGC
• Packages and rates
• Contact information

Keep it one to two pages. Use Canva and export as PDF.

Step 3: Price with confidence

Set three packages:

• Starter: one short video and one story set
• Standard: two videos, one carousel, one story set
• Launch: three videos, usage rights, link in bio for a set period

Add usage and whitelisting fees. Add rush fees. Create a rate calculator so you are not guessing.

Step 4: Warm up brands before you pitch

Pick ten brands you already use. Follow, comment thoughtfully, and tag them in a natural post. After two weeks, send a short pitch.

Pitch outline

• One sentence about what you love
• One sentence about your audience and how it matches
• One idea for content that supports a goal they have
• One line call to action to connect

Short wins. Long emails get ignored.

Step 5: Deliver like a professional

Confirm brief, deadlines, and approvals in writing. Share your content plan, shoot windows, and caption concepts. Submit on time. Send results and insights after the post goes live. I have kept creators on retainer because they sent clean reports and clear next steps.

A story from my own desk

One of my smallest creators had two thousand followers in a tight wellness niche. Her videos explained routines with calm authority. She pitched three brands she already used, offered a two video test package, and delivered clean content and a tidy report. Two brands extended to quarterly deals. It worked because her positioning and process felt like a business.

Your first 14 day plan

• Days 1 to 3: update profiles and media kit
• Days 4 to 7: post two niche videos and tag two brands you love
• Days 8 to 10: engage with ten target brands
• Days 11 to 14: send five concise pitches with one idea each

Professional energy wins more than follower count. Brands notice creators who make their job easier.